If Drake continues to drop annual releases that ride the streaming explosion to new commercial heights, he will be the most successful rapper of all time by the end of the decade. What matters is that Drake is far and away the most popular artist on streaming platforms, and streaming is the future of the music industry. More Life may not ultimately sell more than Views, which managed to move 1.6 million units in physical sales and digital downloads last year. вЂњYou donвЂ™t see a lot of artists that really stay right at the top of their game for as long as he has.вЂќ вЂњItвЂ™s unbelievable the amount of volume that he gets, and it just keeps growing,вЂќ says Dave Bakula, Nielsen MusicвЂ™s senior vice president for industry insights. If it continues outpacing Views, the project will exceed 3 billion streams this year. ItвЂ™s already вЂњsoldвЂќ 1.4 million copies stateside, mostly through streams (the record industry equates 1,500 on-demand streams with an album sale). In the week ending April 27, More Life was streamed 97 million times in the United States. Then it reached a billion streams even faster than Views did. I was wrong: More Life, DrakeвЂ™s playlist/compilation/cabana soundtrack, set a new streaming record when it debuted in March. I thought Views was the beginning of the end for Aubrey Graham, a commercial apex coupled with a creative decline. Zane Lowe and Beats 1 Are Trying to Turn Apple Music Into Netflix Who among us has even seen a Drake CD in the wild? But all those digital streams on Spotify and Apple Music added up every embarrassingly earnest вЂњMarvins RoomвЂќ session, every mildly curious reassessment of вЂњBest I Ever Had,вЂќ every drunken screeching of вЂњFake LoveвЂќ brought us to this unthinkable moment. Drake, who is petty enough to argue with his mother over a tuna sandwich, is empirically better than your fave by the metrics celebrated in our capitalist society. Drake, who has a giant creepy tattoo of his uncle (or possibly Sonny Bono) on his back, has somehow sold more than his two forebears - Kanye West and Lil Wayne - combined.

How did it come to this? Drake, who once rapped, вЂњGot so many chains they call me Chaining Tatum,вЂќ has reached the commercial pinnacle of the last great American musical genre.

And Drake is the best-selling rapper of all time. Rapid job automation has doubled the unemployment rate.

The Antarctic ice shelf is on the verge of disintegration. Our On-Demand Week stories grapple with how this shift came to be - and what it means for the future of tech, culture, and how we access both. Consumers have both adjusted to the streaming era and dictated how businesses operate in its wake. This week, The Ringer explores how the вЂњon demandвЂќ model has changed the way we consume TV, film, food, products, and, well, almost everything.

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